A little while back, I had been reading one of my very favorite web site magazines and caught myself doing exactly what the majority of internet viewers do. I was studying a great excerpt that had a “continue” link to read the rest. Well, I clicked on that link and was actually sent to a different page. However, I didn’t actually see what I expected to see. Rather than seeing the next part of that article, I saw a big, obnoxious ad for a related topic. I almost went ahead and clicked the back button, but something urged me to actually scroll down a tad. And, there it was! I almost skipped it! I breathed a little sigh of relief and continued to read the rest of the article. Nevertheless, it dawned on me that that small website design slip up could have substantial consequences. So, I considered some more mistakes I see day to day on the net.
Here are the top 5 website design blunders:
#5 Too Ugly
Let’s own up to it. A really unattractive website design, no matter just how functional it may be, just won’t sell. How many times have you arrived at an ugly web site and said, “ooh, I love the little clip art dogs playing and dancing all over the page. I do believe I will purchase their over-priced carpet cleaner”? If your website design looks like it got hit with the ugly stick, toss the design and have it re-designed so you actually have a chance that a website visitor might actually proceed to the “checkout”. And, try not to employ a member of the family unless that is their area of expertise. Give yourself a fighting chance by applying your very best “face” forward.
These, Wachovia demonstrates quite possibly large companies can have ugly sites. That designs don’t coordinate. There are actually strange gradients which your big eyes squint. Together with, it simply just would make you ought to give this website as quickly as possible.
#4 Too Busy
I love it when I’m talking on the phone with a customer and they use the word “clean.” It simply can make my whole morning, because I recall a time when all my clients wanted on websites was more: more Flash, more words, more info, more options, and more chaotic mess! Busy sites tend not to convert nearly as well as clean and simple websites. Break the info down to the essentials. Show only 2-3 fundamental portions of info on a web page. Think Apple Mac, not BrandsMart USA. A web site is a place where people can make sense of everything.
#3 Too Complex
A Website design that does not look like its message is bad for conversion rates . If you are a artist, don’t create a web site that indicates that you’re an IT professional. If you are trying to sell skin care solutions, try not to make the web site look like an all-night disco. Common-sense simply doesn’t seem to be quite common. If you’re lost at the point, show your website design site to 10 people. If they all understands what you are selling, you’re on the right track.
#2 Too Intense
Okay. This point really annoys me. I have taken up some of my time to consider your website and read your content. I may, or might not be interested in what you’re selling. But, suddenly, you’ve thrown some sort of pop-up right in front of me to ask if I need assistance. It isn’t really all that terrible. I might have wanted assistance. Nevertheless, for now, I close the window. Then, as I go to the following web page, I have to see your annoying sales message again. Remember, your web site visitors are just that : site visitors. They’re just your potential customers. Your goal is to make them feel at ease, not watched.
#1 Way too Passive
The other side of the coin is really the worst Atlanta website design mistake on this Top 5 list. Unfortunately, it’s the most common mistake I notice on business websites today. Far too many sites fail to call their website visitors to action. If you are trying to sell a product or service, have a buy button that folks could easily see. If you would like visitors to call you, put your phone number where people will be able to see it. Close that sale!
